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Online Video KPIs
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line....
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Video Optimisation
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want the detail see my posts (linked to above), the...
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Why, why, why?
Why does the topic you’re explaining matter? Why, more importantly, does it matter to your prospective customer’s life? Why will your solution or product make that person’s life better? Answer these...
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Why do we do this?
By creating false standards of beauty we undermine ourselves. Its not big or clever.
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Abercrombie & Fitch: A dark heart
Earlier this year this wonderful response to Abercrombie & Fitch’s ‘brand’ police was issued by the gang at #Fitchthehomeless. As per my earlier post, it challenges the rather nasty assumptions...
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Consumers: Ethics and Guilt
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice,...
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Ben Okri: Lines in Potentis
I love words. I love words because they carry meaning. Meaning is as much about detatched and conceptual responses as emotional ones. Here, the Booker prize winning writer Ben Okri brilliantly...
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Agile Marketing
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones...
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Pantene Phillipines: Labels and What they Really Mean
Brand messages so often perpetuate stereotypes, usually gender based ones. Think of the soft-focus brand imagery where a mother’s lot is to nurture her angelic children while hubby does the ‘real’...
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Light
Light is so important, especially in winter as nights draw in, skies go grey and all life seems in suspension. This unsettling look at light, seeping, is quite captivating.
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Social Video
What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers...
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The end of economic growth?
Fossil fuel depletion, and an awareness that these fuels have negative environmental impacts and economic consequences are lending credence to the notion of an ‘end of economic growth’. We have been...
View ArticleWe’re changing the world
Science tells us that we are now in the geological epoch known as the Holocene. This era has lasted for 12,000 years and encompasses the rise of humanity since the last ice age. Some scientists now...
View ArticleStorm: Tim Minchin
A great animation but also a wonderful diatribe against know-it-all dinner party guests. Tim Minchin is the writer and performer. This brings to mind some of those wonderful jazz poets Giles...
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